SEO positioning is no longer a novelty: every company needs a good strategy to position itself in the market. Even if you believe that your company offers certain services that don’t apply to SEO, or that you have another form of circulation, read this article in full; you may be missing out on sales opportunities.
We’ll talk about the main benefits of SEO articles, what an SEO agency does, and why you should consider working with one.
If you are already convinced, contact us! We can design an SEO strategy to increase your company’s visibility.
SEO: What Is It?
What is the meaning of SEO? SEO stands for “search engine optimization”. SEO content is a type of content that positions itself within the first Google search results. To learn more about this, you can go to our article on what SEO is.
SEO and SEM Positioning
Now that we know what SEO means, we can talk about SEM positioning, which has the same objective as SEO, but there’s a slight difference between them. SEM, which means “search engine marketing”, implies paying to appear within the first search results. Those first results we see under «Sponsored» when we do a Google search are made with SEM positioning.
Hence the distinction that is made when we say that the audience reaches our page “organically”. This means that they didn’t arrive through Google ads, they did it because our article was positioned, organically, within the first results.
Why Publishing SEO Articles?
As internet users, we solve 90% of our doubts through Google searches. Whether we’re talking about product or service searches, troubleshooting, or image tracking, much of our navigation originates in the search box.
That’s why SEO positioning strategies can have a huge influence on the traffic your website receives. One of the foundations of marketing is that, in order to sell a product or service online, first we need customers to enter the site. Well, that’s what SEO positioning is for.
At the same time, focusing on SEO positioning allows you to give profitability to the expenses that maintaining a website requires. If we invest our money in having an orderly, clear and modern site, customers will be able to take advantage of it.
If you’ve understood the advantages of SEO positioning, it’s time to dig a little deeper into the agencies that offer this kind of services.
What Is an SEO Agency
SEO agencies are companies concerned with improving the positioning of your site in search engines. That is, they try to make your page appear among the first results when customers do a related search on Google.
Since positioning responds to a multiplicity of factors, SEO agencies have specialists in various areas to achieve their objective. Let’s take a look at some of these areas.
What Are SEO Services
First of all, a central element to position a company is the content of its page. That’s why SEO agencies create content for the site, taking into account specific marketing techniques such as keyword surveying.
In turn, another essential aspect of good positioning of a site is user experience. That is, we focus on having a clear, simple site that provides the necessary information and that accompanies the customer step by step until the purchase decision.
On the other hand, SEO article writing has certain characteristics. SEO agencies have the necessary experience and knowledge to meet these requirements, creating articles with relevant and useful content for the company’s positioning.
SEO Experts
At Palabra we have SEO copywriting experts who can make your company appear in the first Google searches.
We offer content that respects your brand’s voice, and enhances sales and circulation opportunities. Get in touch with us!
Palabra 