You have probably heard the terms copywriting and copywriter on more than one occasion, especially in the world of digital marketing. But what exactly do they mean?
What does a copywriter do and why is their role so important for a brand when it comes to selling?
In this article, we will explore in depth what copywriting is, what types of copywriters there are, and what their main tasks are.
What Is A Copywriter?
Copywriter is basically someone who writes copy (which means a text). This is a professional whose job is to write texts for advertising purposes, with a persuasive approach. A copywriter’s main goal is to generate more sales for a specific brand.
What Can A Copywriter Write?
Copwrtiters can write any text or message aimed at achieving client fidelity or persuading potential clients to make their first purchase. These professionals can also write copy that’s more informative and that seeks to share some knowledge with the brand’ audience. Specifically, copywriters can:
- Write copy for social networks. These are the short texts you read on social media platforms like Instagram, Facebook, or Twitter. Generally speaking, they appear besides an image or video. Social media copy usually features a persuasive tone and includes resources like Calls to Action (CTA) or hooks.
- Write adverts. A publicity copy from an advertising campaign can appear on social media, Google or other digital platforms. These type of texts also exist outside Internet, in the real world.
- Write emails. Email marketing is a marketing strategy that consists of sending emails to a contact database. These emails may include information about the brand and it can also be newsletters with special offers or curated information.
- Write SEO articles. Copywriters also write articles for blogs and websites that feature SEO optimization; that is, to apply a series of marketing tools that give you a better position in search engines like Google.
- Write websites. All the written content you see on a professional website is usually written by a copywriter, from the landing page to the specific pages like the “About Us” or “Services” sections.
- Write product sheets. Ecommerce platforms have online catalogs in which each product’s description is detailed.
- Write scripts for videos and webinars. Copywriters are also in charge of writing scripts for social media or company videos, as well as webinars with advertising purposes.
Where Can I Find Spanish Copywriters?
At Palabra we know that sometimes hiring native Spanish speakers with English fluency and grammar knowledge can be difficult. That is why we have a team of communication specialists dedicated to social media copywriting and content writing for ads, email marketing, whole websites, products sheets, scripts for advertising purposes and more.
If you’re looking for copywriters for your brand, don’t hesitate to ask for our services.
Copywriter’s Duties and Objectives
Generally speaking, a copywriter’s goal is to attrack sales to a specific brand. However, that is not their only objective. Some of the most important duties of these professionals are:
- Band consolidtaion. With dedication, a company’s copywriter can consolidate the brand they work for. This allows the company to turn occasional customers into a loyal audience that follows the brand no matter what.
- Writing communications in crisis situations. Knowing how to manage communication in times of crisis is fundamental. Messages aimed at cleaning up a brand’s image, for example, must be written with great skill and professionalism.
- Writing internal communications. Copywriters are also often in charge of writing the messages addressed to employees and other collaborators of a company.
Copywriters’ Importance in Marketing
As we just saw, a copywriter is one of the most important professionals when it comes to selling a product or a service. Their ability to put ideas into words and their ability to create impactful and emotional messages that attract new clients make this one of the most valued jobs for a company with a digita presence.
At Palabra, we can help you with copywriting for your social networks, your website and more. We also offer proofreading and editing services to make your texts ready for publication.
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