In recent years, digital marketing has become a must-have resource for successful e-commerce businesses. When it comes to running a company, SEO and web positioning techniques can be the best allies to get a greater number of visits to your website and, consequently, increase the number of sales.
However, not everyone is very clear about what SEO is and how to use it correctly. Next, we are going to answer some of the most common questions that revolve around SEO copywriting: what is it and what is it for?
SEO: What Does it Mean?
What’s the first thing you do when you want to look something up on the Internet? You open Google, don’t you? That’s what we all do: this American company accounts for 92% of the search market, wiping out other companies such as Bing or Yahoo. But most importantly, after searching what we need, in general, we choose from the first few results we find in the search engine. With this in mind, we can establish that appearing among the first Google results is very important for any business.
It’s precisely here where one of the most important tools of digital marketing can help us. SEO stands for «search engine optimization» and refers, in general, to a set of techniques that index a website’s content in search engines, attracting as many users as possible.
These are some of the most important SEO techniques: properly-used keywords, integration of internal and external links, image incorporation and, above all, valuable content! But before we take a closer look at how to incorporate SEO in a company, let’s check out the difference between SEO and SEM.
SEO vs. SEM: Differences
A term that’s similar to SEO (and which can be misleading) is SEM. While they both refer to sets of digital marketing techniques, they have a substantial difference that we’ll explain below.
First, SEO for web pages is an organic positioning: people will enter the content indexed in the search engine because they are interested in knowing more about the topic they read in the article’s title. For example: if a person is looking for the best podcasts to learn English, they will click on the first results, which may or may not lead to a website that has applied SEO criteria. Therefore, we can say that organic SEO is natural: it’s achieved spontaneously.
On the other hand, SEM positioning means «search engine marketing», and is the way in which the visibility of websites in search engines is increased thanks to the direct payment of advertising to the same search engine. In other words: SEM involves paying Google to make your content appear first.
Why SEO Copywriting Is So Important
You may have a business (such as a startup or small or medium-sized business) and your efforts may be focused on getting more customers to increase your sales. In that case, a strong online presence is necessary, and having a website is fundamental to ensure visibility.
But that’s not enough: creating a blog to publish content related to your niche can be a key decision. Thus, a good blog article becomes the vehicle for readers who can become prospects: new customers for your brand.
SEO Writing: How to Position My Website
If your goal is to attract more customers to your website by creating a blog, it’s important to produce content that follows certain guidelines and structures. Of course, this does not mean creating merely advertising articles, or writing low-quality texts. Underestimating potential customers is a mistake: people enter an article looking to clarify a doubt or expand their knowledge, so the content must have high quality standards.
Plus, it’s a good time to put all your creativity in use. It’s important to think about and put forward different topics that may be related to the product or service you are interested in selling, but which, at the same time, are related to possible customer’s concerns. For example: a good way to attract new customers to an e-store of cleaning products can be writing an article about the best ways to remove a stain on a shirt. Those who are interested in this type of content will come to the website and learn about the brand.
SEO Content Experts
We know everything there is to know about SEO copywriting. At Palabra, we are a group of copywriters, editors and proofreaders who work with content for all types of sites. We are oriented towards companies that want to publish their own SEO content online to attract customers and increase sales. We guarantee quality and creativity in the production of texts. If you are interested in hiring our services, don’t hesitate to contact us.
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